The best advice

NARESH GOYAL
CHAIRMAN, JET AIRWAYS
“I try to maintain complete transparency in my principles and never compromise with them. I don’t remember precisely who gave me this advice, maybe it came from my own learnings in the corporate world.”

ARNAB GOSWAMI
EDITOR-IN-CHIEF, TIMES NOW
”Well, largely I’ve been pretty much doing my own thing without following anyone’s advice. But I recall that at the time I was quitting NDTV a few years ago, my friend Uday Shanker (Star India CEO) advised me on the merits of flying solo. He said that ‘one’s real abilities are not tested until and unless they fly solo’. I joined Times Now and have not looked back ever since.”

AMIT BURMAN
VICE CHAIRMAN, DABUR INDIA
“My father always advised me that you should think about the welfare of Dabur first and then only cater to your personal emotional needs. I took that advice and today don’t regret passing the baton of Dabur Foods to a professional.”

M.A. MADHUSUDAN
CEO, VIRGIN MOBILE INDIA
A dear colleague of mine once told me that if you feel that something is right and it can give positive results just go ahead and do it – don’t deliberate too much. I treasure this mantra.”

ANN OLLESATD
AMBASSADOR, ROYAL NORWEGIAN EMBASSY
“I learned a lot from my daughter and one of the best advices she gave me was to be courteous to everyone, but to share your private thoughts with only a few. Also, India as a country always advises on the importance of living in harmony. ”

CHANDER M SETHI
CHAIRMAN AND MD, RECKITT BENCKISER
“Never howl on any situation, rather try to take all possible benefits from it.”

B.S. NAGESH
MANAGING DIRECTOR, SHOPPER’S STOP
“The best advice that I got was from one of my friends who advised me never to force people into anything. Consensus is better.”

ARVIND SHARMA
CHAIRMAN AND CEO, LEO BURNETT INDIA
“I got this advice in the first week of my MBA at IIM-A by Professor Balakrishnan. He said, you must define the problem correctly and chances are that you will solve the problem correctly.”

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)

Waiting for the dawn...

Moreover, the bank has not just increased its ad volume, but it has also worked on a new branding strategy altogether. Right after the hurdle, it came across last year, the bank was quick enough to tweak its communication strategies. It moved away from its arrogant communiqué of ‘lead life on your terms’ to the ‘power of belief’. The new campaign not only echoed a soft voice of communication, but also presented the bank, which till then believed in aggressive growth alone, in a different manner altogether.

However, the biggest turning point for the bank could be its change in focus on the operations front. The bank, which once discouraged its customers from going to its branches and promoted the use of ATMs, is now persuading customers to visit its branches. Perhaps, it expects that a direct contact between the bank and the customers will not only help create a better relationship between the two, but also strengthen customers’ faith on the bank. Keeping that in mind, the bank has also reduced its huge army of direct selling agents by almost 70% with a target of zero reliance on any outsourcing for business acquisition and collections by next year. This certainly will help the bank gain some ground in the eyes of the customers, who have been irritated for the irrational behaviour of those external recovery agents.

But then, changing the way they operate alone won’t help it much. The internal workforce too has to deliver the best to the customers. Krishnan agrees, “No doubt, under Chanda Kochhar the bank is trying to regain lost grounds through advertisements and removal of external recovery system. But until and unless the bank improves its services it won’t be able to gain back the trust of its stakeholders.”

In the mean time, the bank is also working on its asset quality and capital adequacy, which actually brought them the crisis last year. As a result the asset quality of the bank has shown some signs of stabilisation. In absolute terms, the Gross NPAs of the bank have declined marginally, both on a y-o-y basis by 3% and on a sequential basis by 2%, to Rs.9,201 crore. In terms of capital adequacy too the bank is now at a stronger position. Explains Vaibhav Agrawal, VP – Research, Banking, Angel Broking, “Driven by a large net worth capital adequacy of ICICI Bank remained strong at 17.7% (Q2 FY09-10), comprising a substantial Tier-1 component of 13.3%. This puts the bank well for the imminent improvement in credit growth as the GDP outlook continues to improve.”

Moreover, as a part of its strategic change in focus and restructuring, the bank has now largely exited all its businesses outside its core competency including the small-ticket personal loans, which kept on bringing troubles every now and then for the bank. It has also reduced its non-India related exposures in international business. Though the books of the bank still do not reflect the results of such initiatives, analysts like Vaibhav believe that the bank is now well poised to grab the opportunities that would come in its way on account of the recovery. Investors too recognise the fact. As a result the share price of ICICI Bank has rallied from merely Rs.350 at the beginning of the present fiscal to over Rs.900 today.

However, the critical challenge for the bank will continue to win customers’ faith. K. J. Singh, CEO, Evolve Brands avers, “Riding on its campaigns since the beginning of the year, ICICI Bank’s image has certainly come a long way compared to the situation at the end of last year. However, service deliverance and right marketing strategies would help the bank in the long run.” Though the bank’s brand value has recovered by a fair margin as on date, critics say that it still has a long way to go. Apart from ad campaigns, the bank also needs more transparency in its operations, which perhaps has been a key reason for complaints against it in the past. By now, they’ve surely understood how even the smallest of ‘glitches’ can turn out to be an ultra-expensive ‘marketing’ proposition if customers lose faith in them?

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM Related Links
Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)

NO CHILD’S PLAY

The success of child insurance plans actually rest on the need to secure one’s child’s future and fulfill their dreams. And this is exactly what Bharti AXA is targeting at as Mathur further adds, “Child Insurance policies are designed to keep money aside for higher education and further requirements of the child until he/she is completely self-sufficient. Hence, through our products, we aim to ensure that the dreams and future of children are safeguarded, even in the case of an unfortunate eventuality befalling the parents.”

However, all these plans can be fruitful for the insurers only when they manage to change the orthodox attitude of the general Indian parents. As a matter of fact in India, parents are not too keen on insurance products for their child’s education. Thus, the insurers (through advertisements/ agents/ advisors) have moved to the basics and talked to them about the financial implications they are likely to face if they don’t save enough for the D-day. The simple point raised by these campaigns (Max, Bajaj, Aviva, HDFC SL, et al) in a way has awaken and reminded them of their responsibility – to ensure their child’s future. And thus it has given a boost to the insurers. Anisha Motwani, Executive VP–Marketing and CMO–New Markets SBU, Max New York Life Insurance discloses, “The Karo Zyaada Ka Iraada campaign has successfully impacted our brand metrics in terms of brand awareness & consideration scores. With the launch of the campaign in Aug’08, Max New York Life witnessed an increase in brand awareness scores from 64% (Aug’08) to 73% (Nov’08).”

A similar line of thought comes from Aviva with their “Education is Insurance” campaign, wherein cricket icon Sachin Tendulkar (brand ambassador of Aviva) says, “Mein bhi ek pita hoon, aur mein yeh samajhta hoon.” The statement by the legend vividly captures the essence of the very idea that when it comes to children even the greatest cricketer is just another concerned parent. And no doubt, the Aviva, which holds 2.5% market share in the life insurance industry, has seen some real benefits accruing from the campaign over last one year. Share of revenue from child plans has grown smartly from a paltry 3% to a respectable 15% during the period.

Talking about Bajaj Allianz’s new campaign on child plans, Head of Marketing of the company Akshay Mehrotra avers, “It targets parents with a simple and honest question, put forth to them by their children, ‘have you planned for my future?’. This direct communication aims in awakening parents to their responsibility to financially plan for their child’s future.” As per the company the campaign emanates from the thought of having a clutter breaking message on the child plans in the crowded life insurance industry. The campaigns directly point out the importance of planning for the future of one’s child. Interestingly, despite the fact that there is already a rush of child plan campaigns, this particular one from Bajaj Allianz have not gone unnoticed. As per the official sources, Bajaj Allianz has received SMS and calls from as many as 7,500 parents who wanted to plan for their child’s future within the first four days of the launch of the new campaign (the campaign was launched on October 25, 2009).

It is true that child plans are not new to the Indian insurance market and also that the plans put forward by the insurers are not very different from each other both in terms of features and deliverables. But then, the way the insurers are marketing the ‘old wine in new bottles’ and creating awareness among the Indian parents is certainly praiseworthy. However, what is more crucial for the insurers is that they have to add depth to their products by these campaigns. Because, if they fail, their brilliant effort in creating the buzz may finally end up landing them no where. After all, even good ads kill brands too. Hope they know this.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
IIPM - Admission Procedure
IIPM, GURGAON
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

New, insane endorsement-economics is blitzing B-town. Does it add up to make sense?! Monojit Lahiri tries to decode this new phenomenon...

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

Celeb Advertising & Brand Endorsements have always come with the territory in Adville – especially in the last decade and a half. The Big B, SRK and M. S. Dhoni have (for example) rewritten the rules game to showcase every conceivable FMCG product category, attracting fee-deals that could wake the dead … or finance a couple of five-year plans of newly, independent countries – which ever came first! Revered icons with proven track record, their insane package (swear advertisers) is in direct proportion to their astonishing connect with every section of a celeb-hungry nation and thumping brand-equity they invest in the products they endorse. Fair enough … although TAM surveys and reports continue to indicate that less than 10% of the consumer-base of these ads actually purchase the products these (or any) stars endorse. Despite this, the fever rages on…

If that is difficult to fathom for the sane and logical mind, imagine hearing about new stars nowhere near the power and glory of the older lot, with no great earth-shaking track-record, charisma or mass-appeal (‘theek-theek’ according to a young Bolly-junkie) demanding and scooping up crazy paychecks on the endorsement front. Ranbir Kapoor – with one spectacular dud and one decent hit – is said to be hitting the Rs.4 crore mark! Imran Khan, with one decent hit and two dabbas is reportedly asking Rs.3.5 crore per endorsement. (It’s another matter that no one is playing ball, as yet!) Deepika Padukone – possibly the most successful of the lot – is in the Rs.2 crore bracket with Genelia D’souza, a little behind with Rs.1.5 crore. Interestingly, all of them (except Imran) have tripled their endorsement fees in the last few months and – well – are getting takers! So, who’s lost it, guys – the Advertisers, these new kids or the celeb-hungry bozos dedicating their life and times to B-town moves?

“The Dodo Advertisers who believe that casting a celeb will instantly rock their product’s image and bottom lines!” That’s the iconoclastic Pritish Nandy, forever ready to tilt at windmills. While it is totally true that movie stars and cricketers are perceived as the nation’s most glamorous, popular and favourite role-models, Nandy believes that there are two bigger truths defining the space “both advertiser-driven. One is the desire to do a quick kill in terms of public attention without the appropriate consideration to the brand fit. Two, the hysterical anxiety to be seen with these stars to go up the social ladder among his peer group.” The best advertising (ZooZoo, HDFC, Vodafone) don’t need to pursue this track, says Nandy, and are none the poorer for it. Ogilvy’s resident dude Sumanto Chat comes in next. He believes that it has to do with the huge youth-connect that these star-kids enjoy in a space and categories that cater to youngistan. Then, of course, there is a celeb-struck nation and finally “a leg-up in image for the Advertiser and his company!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

WHEN SCIENCE MEETS POLITICS!

A. P. J. Abdul Kalam, Former President of India

Columnist Shobhaa De feels that Brand Abdul Kalam represents simplicity, humility and wisdom. “As President, he brought a great deal of down-to-earthness at the imposing Rashtrapati Bhavan,” she says, adding that Kalam’s compassion towards the underprivileged sections of society, and for children in particular, touched a billion hearts. The son of a boatman (he sold newspapers to fund his school tuition fees), who finally occupied place of pride as the Indian President (2002 and 2007) – A. P. J. Abdul Kalam continues to command immense brand value in India’s political and social sweepstakes. Hailed by many as India’s Missile Man for his work on the development of ballistic missile and space rocket technology, Kalam also played a major role in the famous Pokhran-II nuclear test of 1998. Whether you bow to his intellectual will that helped India touch the highest frontiers in science and technology or his unambiguous love for children, this brand commands a huge premium...

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You
IIPM - Admission Procedure
IIPM, GURGAON
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)

What an Impact!

IIPM: An intriguing story of growth and envy

so it turns out that Walmart’s ambitious five-year long ‘Project Impact’, to redesign the overly cluttered stores and to create a shopper-friendly environment by reducing the merchandise, has resulted in declining sales of the Bentonville retail major. Reason: Less merchandise on display and losing on to millions of square feet of merchandise space has affected per square feet sales. So what should be the way forward for Walmart? Abandon the project, or continue with it? “Changes generally don’t go too well with consumers. Starbucks’ sales were impacted similarly when it underwent a transformation last year and Starbucks was forced to go back to its original positioning. Cutting down on unwanted merchandise may be impacting sales currently, but in the long run, it will help Walmart to rationalise its SKUs,” avers Beth Higgins of Euromonitor.

Savreen Gadhoke

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

AEGON RELIGARE - AGENCY: MEDIACOM

Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

CHALLENGE: Being the 18th private player to enter the overtly cluttered insurance sector (which not only had similar products & services, but also much the same communication); grabbing TG’s attention toward the brand was the challenge in front of this brand.

SOLUTION: Contrary to the predictable conventional launch, the brand engaged TG by generating curiosty around the brand by a two-pronged strategy: devising communication that fosters interest in the brand and reaching out to him where he is most susceptible and responsive. Eye-catchy acronym ‘KILB’ – “Kam insurance lene ki bimari” created awareness about the need to evaluate the correct amount of insurance cover required. Phrases like ‘Kya aapko KILB hai?” created instant inquisitiveness amongst TG.

TOUCH POINTS: The brand reached out to the TG at relevant touch points – sometimes even by entering his daily routine so that KILB could gain maximum attention. New media was created and used innovatively – screensavers, ‘KILB +ve’ stickers beneath nameplates in offices, seal marks in newspapers, viral CEO mailers, financial portals, et al.

RESULT: Overall, the slickly executed campaign managed to generate over 42,000 leads for the brand agents – almost double the number usually generated by top players in the category who work with nearly 50% higher budgets.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

IIPM Related Links
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
B-schools expect higher rate of campus placements this year

Many would like to forget the tyrannical dictators, but a new AIDS awareness campaign uses them to portray AIDS as a mass murderer.

Sheer shock value makes this one worthwhile says Aditi Prasad

Creative Director at the Hamburg, Germany-based ad agency Das Comitee, Dirk Silz can’t believe that the one campaign, which has managed to win him global recognition may never see the light of the day. But that is precisely what may happen if AIDS associations across Europe have their way. The 45 second video campaign, created by Silz, shows a couple having sex. Towards the end the face of the man becomes that of Adolf Hitler. The closing message: ‘AIDS is a Mass Murderer.’ The campaign also includes radio spots, music videos and posters featuring Saddam Hussein and Josef Stalin. “Until now 28 million people have died of AIDS all over the world. And even today more than 5,000 people succumb daily to the deadly disease. We knew we’ll have to make a hard campaign and so zeroed in on the cruelest mass-murderers in history – Hitler, Stalin, and Saddam Hussein,” Silz told this magazine in an e-mail interview.

Designed to promote World AIDS Day in December and scheduled to run on German TV and movie theaters, the campaign (posted on YouTube till recently when it was pulled off for hurting sentiments) has expectedly set off a storm of protests from organisations representing people with AIDS across Europe. They believe that the ad, commissioned by Regenbogen (an AIDS charity in Germany) seems designed for little more than shock value and is downright offensive to HIV infected people. Even the National AIDS Trust, which coordinates World AIDS Day in Britain, has distanced itself from the commercial believing that it further stigmatises HIV positive patients.

Whether or not the campaign sees the light of the day, the sheer reach of the World Wide Web and particularly YouTube has ensured that both Silz and the campaign have already earned more than their five minutes of fame in the global advertising industry. Affirms Silz, “We thought that the campaign will polarise in Germany because of Hitler. There may be just a local discussion on whether it’s okay to make advertising with Hitler. But interestingly, we’ve got e-mails from England, France, US, Canada, Spain, Venezuela, South Korea... People from 125 counties visited our homepage to view these ads.” If the idea was merely to get everybody talking about AIDS again, this one’s sure achieved it. And Silz certainly has no regrets about giving the face of Hitler, Stalin and Saddam to perhaps the most controversial virus to hit mankind!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
For Exclusive Footage by Sunday Indian Click Here

Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”

IIPM - Admission Procedure
IIPM, GURGAON
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
IIPM B School : King Khan, Bollywood Badshah and Quiz Wiz — that’s Shah Rukh Khan for you

You are under my umbrella!

IIPM 3-year full-time Integrated (MBA BBA) Programme

The insurance industry certainly seems to be the cynosure of India Inc. In fact, the industry, which posted a whopping growth to the tune of 45% (life insurance) and 16% (non-life insurance) for FY 2009, is all set to see the entry of new players. Be it Bank of Baroda, Larsen & Tourbo (L&T), Edelweiss or State Bank of India; the renewed interest in the sector certainly signals a positive future for it. While L&T plans to foray into the general insurance business by 2010, Bank of Baroda is expected to commence its life insurance business in the next seven months. Even SBI is expected to start its general insurance business by the end of this fiscal year. Moreover, what is interesting to note is the fact that while there is no clear indication of reforms flowing in from the government, the capital intensive business is attracting the interest of major groups. Perhaps, the low penetration (4% for life insurance and 0.6% for general insurance) and the regulator IRDA’s recent initiative is guiding their decisions. Agrees Debashis Sarkar, Sr. Director & Chief Marketing Officer, Max New York Life Insurance, “The exclusion of mortality and morbidity charges from the cap will ensure that there is no compromise on growth in sales of valuable life cover. This is of critical importance in a country like India where 96% of the households are vulnerable. In addition, the life insurers will not have to resort to cross subsidisation across age groups to meet charge cap. The decision clearly indicates that IRDA wants life insurance to be viewed as a long-term protection product.” This clear cut long term objective from the regulator has further given a boost, not only to the domestic players, but also to the international players. Moreover, despite the current hurdles, it’s certain that the FDI norm will be eased for the sector (sooner or later), a reason why many more are mulling over the insurance business!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!

IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You

IIPM - Admission Procedure
IIPM, GURGAON
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
IIPM B School : King Khan, Bollywood Badshah and Quiz Wiz — that’s Shah Rukh Khan for you

Airtel has always used strong marketing messages to get to the consumers’ hearts. Surbhi Chawla communicates the true brand within...

IIPM 3-year full-time Integrated (MBA BBA) Programme

Raman Roy,
MD, Quatrro, BPO solutions

“Airtel Today, is considered to be synonymous with a force that can bring about a big change in the Indian wireless industry. Today one cannot imagine life without a cellphone, as our entire life seems to be revolving around the same. A mobile phone from a luxury item, has become a utility tool and Airtel has played a very important rolE in bringing about this change. it has also in its own way, played a very important part in our lives. It is very hard to imagine that about 15 years ago, Airtel was not there as a brand or a product. but today, it is difficult to imagine the country without the brand airtel, which stands for being valuable and most innovative. It has a great width and the spread of its network is something that not many can match upto.”

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes

No clash for this ‘Titan’!

Why Study Abroad When IIPM Gives You 3 global Advantages!

Sparkling Tanishq jewellery, ravishing Raga collection or fascinating Fastrack, take your pick!

“Hey, look at the swanky and expensive beauty wrapped around the slender wrist of that beauty. Must be some plush Swiss or French brand,” said one. “No it isn’t! Look closer. It’s a hardcore desi brand,” replied another. I was pretty surprised while eavesdropping on this conversation between two ladies at a grand social gathering in a ritzy five star hotel. The conversation kept coming back to me – a grand socialite gathering and someone proudly flaunting a Titan watch – is this company that desired and admired? Bang came the reply from Minoo Anand, a law graduate and housewife, “Titan Raga is elegant, I don’t mind flaunting it anywhere. It can’t pass off as an Omega obviously, but can easily give a tough competition to any brand in the Espirit league. The main advantage remains that it can be worn everyday and also as a fine time-piece on special occasions.”

With its chic yet trendy offerings, Titan Industries, a Tata Group company, has given foreign watchmakers a run for their money in the domestic market. Titan’s attractive designs have caught the attention of Indian consumers. And with Bollywood celebrities as brand ambassadors, the admirability quotient of the company and its respective brands have reached hitherto unconquered heights. Agrees Titus Upputuru, CD, O&M, “Aamir and Rani have huge mass appeal with the type of movies they select. They have a class appeal too that is required for the Titan range. Their presence has worked across the board for the Titan range,” he says, adding that if Rani has clicked for Titan’s Raga, Aamir has also been experimenting with different looks for Titan. “For instance, when he was shooting for the movie Mangal Pandey, he was cast in the same get-up while endorsing Titan,” says Titus.

Titan’s wide presence in the Indian market with 203 exclusive showrooms spread across 109 cities, adds immensely to the recall value of this brand & company. Obviously innovation has been one weapon used by Titan to launch fresh collections year after year. This year too, Titan forayed into the sporty watch segment, with its ‘Aviator Series’. Targeting the up-market, global Indian, this fresh collection of sporty watches display a deep-rooted inspiration from the World War II fighter aircrafts. Harish Bhat, COO, Titan Industries, says, “The unique design story behind each of the watches make this the perfect collection for someone seeking a unique sense of style.” The ‘Aviator Series’ perfectly complements Titan’s famous youth brand, Fastrack, which also introduced a new ‘Adventure Collection’. With features like washable Velcro straps with inbuilt analogue compass, a carabiner watch inspired from mountaineering & rock climbing gear, crystal guard to protect the glass and the case and the dials with patterned luminescent ink fill that help to see time even in the dark, its the right accessory for the rough & tough.

Youthfulness apart, Titan with its vast collection aims to capture all genres of the Indian society. So on one hand, if you have launches like the ‘Aviator Series’ and ‘Adventure Collection’, on the other hand, you have a dainty ‘Wedding Collection’ for newly-weds, that includes Gold & Steel Collection, Regalia, Fashionista, Bandhan et al.


For the wedding season, this Tata group company has yet another surprise up its sleeves, with its offerings getting a European touch with its all-metal Laurent Collection. Says Suparna Mitra, Head, Marketing, Titan Industries, “With the wedding season in full swing, we felt the time was right to launch a collection that represents true international craftsmanship and precision in every aspect of design, finish, feel and quality. We are confident that this collection will be extremely successful this season.”

The year 2007 has clearly been a watershed period for Titan Industries, as it saw the company foraying into the prescription eye-wear business, with the launch of stylish Titan Eye+ optical range. With more than 1,000 frames of the finest quality, Titan Eye+ differentiates itself by providing innovative value-added services such as state-of-the-art refraction lab for Zero Error Prescription, scratch resistant lenses, et al. “I think an organisation that innovates and inculcates the habit of innovation amongst not just a very large number of its employees, but also prudent business associates, surely grows. This is the reason why Titan and Tanishq have been so successful,” avers Bhaskar Bhat, MD, Titan Industries, while speaking to 4Ps B&M. With such grand launches, Titan Industries looks upbeat, and has been a front-runner in bagging the SAP ACE 2007’s ‘Awards for Customer Excellence, in the Best Consumer Products Sector Implementation – Large Enterprises Category.

Titan’s sub-brands – Tanishq and Fastrack have also been adding to the likeability of the brand. Bhaskar Bhatt informs, “Tanishq has a wide target audience, like it has traditional jewellery for the senior consumers and light jewellery for generation next. So when your product portfolio is vast and when you have authentic certificate, you are bound to become a very preferred and admired brand. Whether it’s Tanishq or Titan, in time span of 10 years they have become very popular across the country.”

With design, quality, and reliability and not to forget it’s reasonable pricing in a price sensitive country like India, Titan’s watch division commands a 70% share of the domestic organised market. Reporting a turnover of Rs.2,136 crores last year, Titan Industries seems to be ruling the Indian hearts as far as fashion accessories are concerned. Moreover, cashing-in on high-profile brand ambassadors like Aamir’s appeal, Rani’s ravishing looks, John’s attractive appearance and Nafisa’s grace, Titan has indeed travelled far in a short span. Great timing shall we say?

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
When IIPM comes to education, never compromise
IIPM, GURGAON
IIPM - Admission Procedure
IIPM is A World of Career

Lotte Chill Pills - Chabate ja, chakkar chalate ja

BRAND : Lotte Chill Pills
BASELINE : Chabate ja, chakkar chalate ja

4Ps TAKE : Hey, this ad not only positions its product in a cheap manner, but its tagline speaks volumes about the brand: chabate ja, chakkar chalate ja. And what do we infer? Obviously, the single-minded focus of the ad is to grab the viewer’s attention by hook or by crook – but are chewing gum ads supposed to use such lingo to impress consumers? Don’t think so. But it seems that hopping trains and hooking girls is the fresh mantra for success, according to Lotte Chill Pills. And is there a strategy at all? For one, the communication is a complete waste that doesn’t take the brand forward, with a visual that’s loaded only with good faces. The positioning is based on popping in a chewing gum to make flirting easier. What is the clinching benefit to the brand? The reward to the prospect? So let’s say this to the creators of the ad: take a chill pill and produce a smart ad via innovative ideas rather than using the age-old girl-guy flirting business!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
When IIPM comes to education, never compromise
IIPM, GURGAON
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!

Yogiraj Oil - Har banda jhat se Thanda

IIPM - Admission Procedure

BRAND : Yogiraj Oil
BASELINE : Har banda jhat se Thanda
4Ps TAKE : This one’s a plain dud: no storyboard, no effective communication and basically makes no sense (however much one may try). Who goes to a salon and stays calm despite hail, rain and storm? Our Munnabhai does! And why is that? Because he uses Yogiraj oil! Makes us wonder what has suddenly happened to Sanju’s sense of humour. What a waste of an actor as widely applauded as Sanjay Dutt for his comic timing! Even if the ridiculous story-board is kept aside for sometime, what’s the USP of the oil? It keeps your head thanda no matter what. So, what’s new that Yogiraj Oil has to offer. Himani’s Navratan oil, too, has thanda thanda cool cool as its tagline. It’s also red in colour, so is Yogiraj, (which is shown very distinctly in this commercial). And yes, it has the Badshaah and the Shehanshah campaigning for it! Now that’s some competition. And Yogiraj thought that it could manufacture an oil which resembles its competitor’s, get Sanjay Dutt, craft a stupid (to the core) ad and sell its product. Well, Yogiraj guys can apply their own oil and continue living happily in fool’s paradise.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
IIPM - Admission Procedure
Why Study Abroad When IIPM Gives You 3 global Advantages!
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review

Bollywood does it Spanish style

IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES

Why do we always rave and rant about not making it to the Oscars every year – when the fact is that Bollywood is going great guns, thank you very much! If the ‘global’ nod is so important, then here’s one more reason why the Hindi film industry should be feeling very good about itself. Madrid has just hosted a weeklong festival (organized by Renoir and Palafox cinemas and the Spanish Film Institute) showcasing the best of the world’s most prolific film industry – and six Indian films made their way to the official competition! Which ones? Well, there was Vishal Bharadwaj’s adaptation of Shakespeare’s Othello, Omkara, while the rest of the line-up included Nagesh Kukunoor’s Dor (a story of two women who hail from vastly different worlds), Chitra Palekar’s Maati Maay (a movie about a female gravedigger), Gajendra Ahire’s Bayo, Anjan Das’ Faltu and Sashi Paravoor’s Nottam. Outside the competition, the festival also hosted Vidhu Vinod Chopra’s Eklavya, Govindan Aravindan’s Malayalam film Vasthuhara (The Dispossessed) that deals with refugees struggling to survive post-Partition world, and Pamela Rooks’ Train to Pakistan.

For Complete IIPM Article, Click on IIPM Article

For More IIPM Info, Visit Below....
Why Study Abroad When IIPM Gives You 3 global Advantages!
The Sunday Indian - India's Greatest News weekly
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review

Oct’aviator on road?!

Why Study Abroad When IIPM Gives You 3 global Advantages!

A manly car it is... yes, you heard that right!!!

I think this car looks very nice, and feels very secure, while offering great performance. I have owned this car for almost four and half years now and apart from general maintenance like changing the battery, my Octavia has not given me a single problem till date.

Even in terms of reliability and comfort, I am very satisfied with my Octavia. I generally keep most of my cars for at least five years, and am very surprised to note that the Octavia is still going strong.

What appeals to me most about this car is its shape and sturdiness. It’s a very strong car and has a very masculine appearance. As far as the brand is concerned, I really do not buy anything with respect to snob value. However the Octavia is expensive and I think it has a good brand value. I am greatly satisfied with the ownership experience... I am loving each day with it.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review

Wipro – a non-IT firm?

Why Study Abroad When IIPM Gives You 3 global Advantages!

Well, not quite. But the name Wipro has become so generically associated with Indian IT that with time, even the most inveterate reader would tend to forget that the company (previously Western India Vegetable Products Ltd. – WIPRO) has businesses other than IT. But the recent acquisition of UNZA Holdings Ltd. (Singapore) for $246 million seems to be evidence of Wipro enhancing their FMCG focus.

Elaborating on the deal, Nagender Arya, GM-Business Development, Wipro Consumer Care, said, “This deal offers synergies in terms of product line, raw material and media planning. We will increase our footprints to multiple countries...” This deal is the largest ever in the FMCG space of India and is also the biggest by Wipro, exceeding the $100 million buyout of Spectramind. Don’t be surprised, but Wipro has been proclaimed as the fastest growing FMCG firm with a growth rate of 30% in the last 3 years. Also, Wipro’s flagship brand Santoor has been declared as the third largest soap brand for the year 2007 overtaking HUL’s Breeze and has managed to capture a market share of 6.7% (up from 4.5% in 2005) with an estimated brand value of Rs.500 crore! Clearly, ‘soft’ware for Wipro now means more than IT.

Research bureau: Aditi Soni

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review

These are some more IIPM sites :-
http://iipm-management-courses.blogspot.com/
http://iipm-mba-bba-institute.blogspot.com/
http://iipm-mba-institute.blogspot.com/
http://iipm-top-institute.blogspot.com/
http://unparalleled-iipm-course-contents.blogspot.com/
http://indian-magazine.blogspot.com/
http://iipm-leadership-skills.blogspot.com/
http://dare-to-think-beyond.blogspot.com/

John and Bill’s journey uphill!

The Indian Institute of Planning and Management (I...

Two ol’ boys notorious for working hard and playing harder!

Charming blokes these two, with their cocky stride and disarming smile, and the airs of born superstars. Superstars they most certainly are, for while one’s professional prowess has kept the movie buff s rooting for him since some four decades, the other once ruled the world, well, almost. Unmistakably alike, John Travolta – the silver screen’s superstar – even depicted the other – former US President Bill Clinton, who celebrates his birthday on August 19 in a movie!

Clinton recognised his calling rather early in his life. While music came a close second, he chose public service against his saxophone when he was only 16. While his meeting with President John F. Kennedy in the White House – as a Boys Nation senator – was one event that influenced him, the other was Martin Luther King’s legendary speech – I Have A Dream – which he not only read but even went on to memorise.

Travolta too was all of 16, when with his parent’s blessings he dropped out of high school and patiently began to collect experience points by doing all sorts of roles that came along his way on Broadway. Opportunities opened up for working for TV shows and it was the role of Vinnie Barbarino in Welcome Back Kotter in 1975, that saw Travolta become a household name. Playing the bad-ass leader of a teenage gang, he turned out to be the star of the show, and became a favourite with youngsters. Soon a number of films came his way, and with each he perfected his swagger and established himself as the hottest hooligan on the block. He moved towards a more meaningful role in The Boy In The Plastic Bubble and also shift ed to a more mature role in his personal life, as he began dating Diana Hyland, who was 18 years his senior, and incidentally, played his mum in the movie!

Travolta’s career soared once Saturday Night Fever hit the theatres, where he captured the frustration and anguish of Tony Monero – a shop assistant by day and disco king at night – to a T, and of course he did dance like a God. Once Grease released, his status as a 70s icon was unquestionable. But in between Saturday Night Fever and Grease, just when most girls were beginning to find their Adonis in him, his lady love, Diana succumbed to Cancer. In the 80s, Travolta’s career suffered the worst patch possible with not only his movies bombing but even his acting abilities questioned.

It was of an affair of a totally different sort that turned Clinton’s world upside down though. His fling with White House intern Monica Lewinsky made it to the headlines and he vehemently denied her word until he was faced with DNA evidence, which he just couldn’t refute. Charged with perjury and obstruction of justice, he became the second US President ever to be impeached. But in February 1999, the Senate acquitted Clinton and he went on to finish his second term as President of USA.

Today, both of them have recovered from the worst troughs of their lives. On his personal front, Travolta discovered love again and went on to marry and have two children with actress Kelly Preston. Professionally, he found his footing once more after Quentin Tarantino’s 1994 movie Pulp Fiction became a major hit. Clinton managed to salvage his relationship with Hillary and ever since he stepped down as President, has reportedly amassed $40 million as mere fees for delivering speeches!

The deal is that just as Travolta has perfected the art of seducing people onscreen, Clinton knows how to work a room and make them bend in his favour. Both possess an irresistible charisma and an enigma that carries them across any bleak period, and the ladies of course, love their cockiness and disarming smile to death!

Edit bureau: Anu Gulmohar

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
http://respected-business-school.blogspot.com/
http://iipm-info-iipm.blogspot.com/
http://iipm-progress-iipm.blogspot.com/
http://glorious-blogger.blogspot.com/
http://iipm-best-b-school.blogspot.com/
http://famous-blogger.blogspot.com/