Wipro – a non-IT firm?

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Well, not quite. But the name Wipro has become so generically associated with Indian IT that with time, even the most inveterate reader would tend to forget that the company (previously Western India Vegetable Products Ltd. – WIPRO) has businesses other than IT. But the recent acquisition of UNZA Holdings Ltd. (Singapore) for $246 million seems to be evidence of Wipro enhancing their FMCG focus.

Elaborating on the deal, Nagender Arya, GM-Business Development, Wipro Consumer Care, said, “This deal offers synergies in terms of product line, raw material and media planning. We will increase our footprints to multiple countries...” This deal is the largest ever in the FMCG space of India and is also the biggest by Wipro, exceeding the $100 million buyout of Spectramind. Don’t be surprised, but Wipro has been proclaimed as the fastest growing FMCG firm with a growth rate of 30% in the last 3 years. Also, Wipro’s flagship brand Santoor has been declared as the third largest soap brand for the year 2007 overtaking HUL’s Breeze and has managed to capture a market share of 6.7% (up from 4.5% in 2005) with an estimated brand value of Rs.500 crore! Clearly, ‘soft’ware for Wipro now means more than IT.

Research bureau: Aditi Soni

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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