Friday, September 22, 2006

Truly trail blazers... and it’s not only the prosumer concept that is winning them accolades!

IIPM PUBLICATION
With more clutter in the media space, integrated marketing solutions was what the industry had been demanding for some time, and this package is exactly what ad agencies in the country are now trying to provide for. One of the few dynamic agencies to have achieved the makeover, Euro RSCG boasts of offering an integrated solution that nixes any problem the client can throw their way.

Small wonder then that Euro RSCG has been witnessing a steady growth for the past few quarters. “This year seems to be a good year for us, especially since we have got a lot of growth from existing businesses and would hopefully end this year with massive growth over the last year,” says Suman.

The agency differentiates itself from the teeming milieu with its business model firmly centred over the Prosumer concept.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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