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Mahindra & Mahindra (M&M) is among the very few auto companies across the orb that has successfully branched out in other segments as well. After starting off as an automobile manufacturer, it branched out to areas like IT, infrastructure farm equipments & financial services. Continuing its heritage of diversification, the company has announced a series of new investments. The group has earmarked Rs.10 billion for an SEZ in Pune, Rs.2 billion for an SEZ in Thane & Rs.4 billion for Tech Mahindra. Furthermore, on August 16, 2006, M&M inked a MoU with the Maharashtra government for Rs.5.5 billion for hiking its production capacity to 0.15 million units per annum, at its existing plant in Nashik.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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