A Plea for Vegetarianism...

IIPM BEST B-SCHOOL
Regarded by many a die-hard meat-eater as the Ghaas Phoos fan club, the International Vegetarian Union (IVU) is the reason behind the smile sported by many a devout vegetarian these days... For its 37th World Vegetarian Congress, to take place between 10-16 September, is being held in no place other than everyone’s fav – Goa!

As the western world has moved towards vegetarianism, after a long history of feasting on flesh (of animals, of course), much of the Indian youth is breaking the shackles of tradition and religion and moving towards the western way of living life king-size. As Jashu Shah, General Secretary of The Vegetarian Society points out, “There were only 0.4% vegetarians in the UK in 1906, which has increased to 14%. We’ve spread across the globe and have 70 vegetarian societies in the USA.”

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Truly trail blazers... and it’s not only the prosumer concept that is winning them accolades!

IIPM PUBLICATION
With more clutter in the media space, integrated marketing solutions was what the industry had been demanding for some time, and this package is exactly what ad agencies in the country are now trying to provide for. One of the few dynamic agencies to have achieved the makeover, Euro RSCG boasts of offering an integrated solution that nixes any problem the client can throw their way.

Small wonder then that Euro RSCG has been witnessing a steady growth for the past few quarters. “This year seems to be a good year for us, especially since we have got a lot of growth from existing businesses and would hopefully end this year with massive growth over the last year,” says Suman.

The agency differentiates itself from the teeming milieu with its business model firmly centred over the Prosumer concept.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Good times on top of the world

IIPM BEST B-SCHOOL
Good times, it seems, are never going to stop, even if you are on the top of the world. Vijay Mallya’s UB Group’s Kingfisher Airlines – that promised to change the way Indians fly – is coming up with yet another new ‘experience’ in the skies. The airline plans to give passengers a taste of the mall experience, with a service ‘Air Boutique’ that it hopes to introduce onboard. Soon, passengers flying Kingfisher will be able to place orders onboard for a range of Kingfisher Airlines-branded merchandise (that are not available at regular retail outlets), personal and home-care products and travel accessories. The payments for selected products can be made by credit cards. The airline is setting up a dedicated call centre in Chennai to handle queries and orders on this new service, and products will be dispatched to the address given by respective passengers. Predictably, for this service, Kingfisher is aiming to target the young upwardly mobile consumers who have enough disposable income and are willing to cough up the moolah for its premium products.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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“For me, the reputation of the brand and the service and the quality is just as important as is perhaps a new model.”

IIPM PUBLICATION
While emphasising on the importance of innovation, Vikram champions, “This (innovation) doesn’t come out of one man, or one leader. So in our view, we are pushing a lot in Kirloskar, a lot of innovation and empowerment everywhere.” In terms of leadership strategies, Vikram upholds, “A leader should transform the thinking of people around him.” Additionally, he feels a leader must motivate people to understand his vision, identify gaps and work towards eliminating them. Vikram aims to spend a lot of time in implementing cultural change in the group. He enjoys training people, motivating them to change their way of thinking, to become more efficient and quality conscious in order to succeed.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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... They love him! Hugo Chávez will win, despite US opposition

IIPM BEST B-SCHOOL
Speculations are high and the pulses are racing. Though the deciding day is far off , the anticipations and foresights are running notches already. The Venezuelan National Electoral Council (CNE) has already announced the names of 28 candidates for the Presidential elections scheduled for December this year. Questioning it straight up, should Hugo Chávez start worrying – especially with American critics openly supporting the opposition leader Manuel Rosales?

As election fever starts gripping the Venezuelans, adding a comic element to the scene is Benjamin Rausseo, a comedian, who has also registered as a candidate, claiming himself to be “the pendulum between Chávez and Manuel Rosales, the opposition Presidential candidate.” But seriously speaking, though a large number of candidates are trying to make Chávez’s task uphill, has the opposition finally gathered enough gumption to oust Chávez?

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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The beautiful Dutch connection

IIPM PUBLICATION
Voltas, a Tata Group Company, has entered into a strategic partnership with Besseling Group of Netherlands to deliver storage solutions for horticulture produce in Controlled Atmosphere (CA). The partnership aims at providing post-harvest solutions to cultivators in India. The size of Indian storage solutions market is estimated to be around Rs.50 billion. As per the partnership terms, Voltas will be the sole representative of Besseling Group in India. Considering that Voltas has already bagged projects like Adani project, International Flower auction sector in Bangalore, Abhirami in Chennai and a few others, this connection to store the beautiful Indian flowers would surely flourish.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Fraternizing with tragedy

IIPM BEST B-SCHOOL
At times, the narrative may give the impression of being desultory in portions, with bits being appended to the story at later stages tending to impact articulative facility, but this is vastly eclipsed by the haunting premise of the book itself, and is bizarrely symbolic of the manner in which David’s dream of literary fame is consummated by his brother’s noble endeavour. A superlative redemption of a treasured life, the gravity of which might be acclaimed by many but fully comprehended only by a few, The Boy Who Fell Out of the Sky is not a biography to be read more than once: It saddens too greatly, and is difficult to erase.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Driving the mile! Extra

IIPM PUBLICATION
Innovation is the allergy to move forward and a way to create products in the market,” tenders the 35-year-old Sulajja Firodia Motwani, MD, Kinetic Motor, reflecting the belief that forms the foundations of one of India’s leading automotive companies that has pioneered and introduced concepts that have transformed the two-wheeler market. The company has a legacy of launching revolutionised scooters off erring unique features, comfort and worldwide appeal with modern styling, gearless transmission, v-twin engines and electric start. Kinetic Motor now offers world class vehicles (like Comet, Aquila, Zing & Blaze) to its Indian customers. The bold and energetic Sulajja has played a major role in transforming the company.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Inorganic & loving it!

IIPM BEST B-SCHOOL
Mahindra & Mahindra (M&M) is among the very few auto companies across the orb that has successfully branched out in other segments as well. After starting off as an automobile manufacturer, it branched out to areas like IT, infrastructure farm equipments & financial services. Continuing its heritage of diversification, the company has announced a series of new investments. The group has earmarked Rs.10 billion for an SEZ in Pune, Rs.2 billion for an SEZ in Thane & Rs.4 billion for Tech Mahindra. Furthermore, on August 16, 2006, M&M inked a MoU with the Maharashtra government for Rs.5.5 billion for hiking its production capacity to 0.15 million units per annum, at its existing plant in Nashik.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Eveteasing, fleecing foreign tourists... Coca Cola seems to be going soft!

IIPM PUBLICATION
On the other hand, the Aishwarya Rai ‘Thande Ka Tadka’ ad released in March this year, is not only comical and mischievous, but contemporary as well. The traditionally-dressed Aishwarya is shown as a playful, tongue-incheek girl turning the tables on eve-teasers with her own version of the game.

The commercial targets the changing face of Indian society, cashing in on the popularity of Aishwarya Rai with the present generation. Needless to say, the concept by McCann Erickson delivers great product positioning, while subtly addressing the social evil of eve-teasing. Prasoon Joshi demonstrates, as always, his uncanny genius to conceptualise adverts tapping into the pulse of the Indian consumer leaving his mark, till he engineers his next brainchild! In fact, Coca Cola’s commercials are forever replete with the element of humour, and even as the bond between Coca Cola and its ubiquitous trump card ‘Thanda’ remains intact, the beverage giant tries to associate the product with scalp-shearing wit and improvisatory flair. And desi moves to urban grounds, maintaining flavour with élan.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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