The power and the glory

IIPM Publication

Quickly! Which are the world’s 10 most powerful brands? Don’t know? But don’t worry! Here’s a ready reckoner for you, compiled recently by a survey conducted by Millward Brown’s BrandZ index. The world’s number one brand is Google, that has a brand value of $66.434 billion. Brand number two is GE – or General Electric – with a brand value that’s been estimated at $61.880 billion, followed by Microsoft that has a brand value of $54.951 billion. Coca-Cola is next, with a brand value of $44.134 billion. And at number five is: China Mobile, China’s largest mobile phone operator and the largest company registered in Hong Kong, with a brand value of $41.214 billion. The next five most valued brands globally are Marlboro, Wal-Mart, Citi, IBM and Toyota, respectively.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Keep It Simple

Renowned Management Guru

Conceived by Tim Berners-Lee, inventor of the Internet, Semantic Web is the amalgamation of the data gathered from various diverse sources. The main application of Semantic Web is attributed to the fact that Web contains stupendous amount of data, yet most of it is hidden and not readily accessible. Semantic Web would help in structuring out this scattered data and enable programmers in carrying out sophisticated tasks. It is heralded as the future of the web and very rightly so, for it will completely change the face of the Internet that we know today. For the uninitiated, Semantic Web adds meaning to and simplifies the data available on the net.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri Initiative

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PharmaMar partnering with local research institutions in the host countries

IIPM BEST B-SCHOOL

Today, PharmaMar researchers organize six or seven expeditions a year at sites around the world, partnering with local research institutions in the host countries. Divers return to the surface with thousands of small samples of representative local marine life, though they’re careful to avoid all endangered species; they have a strong company commitment to preserving the ocean environment. The result of these efforts is a library of frozen marine life under the building. With more than 42,000 samples, it is the largest such private library in the world.

Chunks of samples wait in smaller freezers in the labs at PharmaMar, filling the air with the tang of the sea. A scientist pulls out one dark-brown frozen lump and scans it into the computer: it’s a sponge, and the photograph that appears on screen displays a significantly more attractive sight, with pale waving fronds fanning out. All samples are classified not only by species but also by the exact GPS location of the discovery site, with a visual description of the location and photographs of the species. This can assist divers should they need to return to the site to collect further samples.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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