When advertising is ‘straight from the heart’!

IIPM BEST B-SCHOOL

If 2002 saw Saffola starting an interactive web site, http://www.saffolalife.com/, to guide heart-carers as well as health seekers on various aspects of dietary health; the year 2004 proved to be significant for the brand with its ‘Dial a Dietician’ service, aimed at giving free advice on the dietetic facets of health by a team of experts.

Be it the Aaj Se ad or the Abhi to mein Jawaan Hoon campaign, Saffola has audaciously advocated the quintessence of a healthy lifestyle in each of its endeavours. The Aaj Se campaign launched in 2004 touched many a hearts & encouraged health aficionados to follow a healthy lifestyle. The campaign met with a ‘heart’ warming response with the viewers, resulting in a noticeable surge in sales. It later went on to grab the Grand Effie 2005 award.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative