Toyota learned all the tricks in the book from GM and Ford, and is now beating them at their own game...

IIPM BEST B-SCHOOL
After 75 years, the world automobile industry is about to get a new No. 1. The Toyota Motor Company of Japan issued a 2007 forecast on December 22, 2006 that would make it first in global sales, ahead of the General Motors, which has been the world’s biggest auto company since 1931. Toyota, expects to sell 9.34 million vehicles next year which would exceed the 9.2 million vehicles that GM expects to sell worldwide this year.

GM sales are on a downward trajectory. Toyota, meanwhile, is opening factories and hiring more workers to meet growing demand for its vehicles. Toyota’s dethroning of GM has been anticipated for some time now. The first inklings came three years ago, when Toyota issued a series of goals for 2010 that would put it ahead of where GM would be then. “If Toyota overtakes GM, that is a very big deal,” said Mark Hawkins, Chairman, UAW union, GM’s Flint truck plant.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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