Not the goods though, as players enter into M&As to unleash growth

IIPM PUBLICATION
The FMCG sector has witnessed heightened M&A activity in the recent past in order to expand product and market presence in a sluggish sector. With FICCI extrapolating a growth of merely 2% for the year 2005-06 in the (so-called) fast moving consumer goods industry, the bigwigs of this space are looking for new avenues to overcome the negative trend.

Godrej Beverages & Foods Ltd. grabbed Nutrine for Rs.2.7 billion, Wipro acquired the Glucovita brand from HLL, and Dabur India acquired the loss making Balsara (which is now showing profits), with brands like Odonil, Odomos, Odopic & Sanifresh for Rs.1.4 billion. In the same league, Wockhardt acquired Dumex India, owner of the brands Protinex & Farex from Royal Numico NV.

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Source : IIPM Editorial, 2006

Initiative :- An IIPM and Management Guru Professor Arindam Chaudhuri

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