Thursday, October 26, 2006

Honda blows a clean horn

IIPM PUBLICATION
According to new California emission norms of 2007, vehicles that weigh less than 6000 pounds should not emit more than 0.07 grams of N2O (Nitrogen oxide) per mile on an average. Honda along with other Japanese conglomerates is engaged in the business of selling lighter fuel efficient cars in America and therefore this obligation hurts. Honda has announced that it will launch a diesel powered vehicle by 2009, which will meet the stringent norms that other major automobile manufacturers have failed with. In this regard the company is experimenting with some high-end diesel technologies and is planning to invest an estimated $4.8 billion on R&D activity. Honda is also going to launch its next generation FCX fuel-cell sports car in the American markets.

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Source :
IIPM Editorial, 2006

Initiative :- An IIPM and Management Guru Professor Arindam Chaudhuri

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