Monday, August 10, 2009

If music be the food of ads, Rahman rocks!


IIPM Best B-school

Brand: World Space Radio
Agency: O&M

It was a music everyday-everywhere overdrive with maestro A. R. Rahman himself. And while the satellite radio is not doing too well now, within 45 days of the campaign’s launch, WorldSpace had 2,00,000 queries & awareness shot up from 40% to almost 80%.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
Professor Arindam Chaudhuri’s Profile
IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!
30 professors of international repute to IIPM
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School

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