“We do not see much competition from China”

IIPM, GURGAON

V. VENKAT, CEO AND EXECUTIVE DIRECTOR , EMAMI LIMITED

Can you share your plans for the African market? Where and how much are you planning to invest in this market in the near future?

Currently we export personal and healthcare FMCG products to East and North African countries. We have distributors who buy and distribute in the respective countries. However, we have plans to look at a manufacturing facility in one of the appropriate African country. But that’s sometime in the future.

Is Africa fast becoming the testing ground for India Inc.’s ‘brand’ war with corporate China?
We feel this question is not applicable to personal and healthcare FMCG organisations at this point of time as we do not see much competition from China in the personal care space.

What, according to you, are reasons behind their (India and China) renewed focus on Africa?
For Indian personal care products Africa is certainly an attractive market place as it offers a reasonable size of market and lower entry barriers.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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