BRAND : Yogiraj Oil
BASELINE : Har banda jhat se Thanda
4Ps TAKE : This
one’s a plain dud: no storyboard, no effective communication and basically makes no sense (however much one may try). Who goes to a salon and stays calm despite hail, rain and storm? Our Munnabhai does! And why is that? Because he uses Yogiraj oil! Makes us wonder what has suddenly happened to Sanju’s sense of humour. What a waste of an actor as widely applauded as Sanjay Dutt for his comic timing! Even if the ridiculous story-board is kept aside for sometime, what’s the USP of the oil? It keeps your head thanda no matter what. So, what’s new that Yogiraj Oil has to offer. Himani’s Navratan oil, too, has thanda thanda cool cool as its tagline. It’s also red in colour, so is Yogiraj, (which is shown very distinctly in this commercial). And yes, it has the Badshaah and the Shehanshah campaigning for it! Now that’s some competition. And Yogiraj thought that it could manufacture an oil which resembles its competitor’s, get Sanjay Dutt, craft a stupid (to the core) ad and sell its product. Well, Yogiraj guys can apply their own oil and continue living happily in fool’s paradise.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
IIPM - Admission Procedure
Why Study Abroad When IIPM Gives You 3 global Advantages!
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
BASELINE : Har banda jhat se Thanda
4Ps TAKE : This
one’s a plain dud: no storyboard, no effective communication and basically makes no sense (however much one may try). Who goes to a salon and stays calm despite hail, rain and storm? Our Munnabhai does! And why is that? Because he uses Yogiraj oil! Makes us wonder what has suddenly happened to Sanju’s sense of humour. What a waste of an actor as widely applauded as Sanjay Dutt for his comic timing! Even if the ridiculous story-board is kept aside for sometime, what’s the USP of the oil? It keeps your head thanda no matter what. So, what’s new that Yogiraj Oil has to offer. Himani’s Navratan oil, too, has thanda thanda cool cool as its tagline. It’s also red in colour, so is Yogiraj, (which is shown very distinctly in this commercial). And yes, it has the Badshaah and the Shehanshah campaigning for it! Now that’s some competition. And Yogiraj thought that it could manufacture an oil which resembles its competitor’s, get Sanjay Dutt, craft a stupid (to the core) ad and sell its product. Well, Yogiraj guys can apply their own oil and continue living happily in fool’s paradise.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
IIPM - Admission Procedure
Why Study Abroad When IIPM Gives You 3 global Advantages!
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
