When IIPM comes to education, never compromise
Players differ over their opinion. Read on...
The
festive season is here, and who’d be happier than the consumer durable giants? Promotional schemes, lucrative offers, dhamaka offers... call them what you want to, but the strategic goal remains the same – ‘woo the customers!’ What’s different however is whether it’s LCD or Plasma TV that will rule the times to come...As per Sony India, the money churner for it during the ongoing festive time has been (and will be) its LCD range of televisions. To justify its belief, it has launched its X, W & D series taking the total models in the category to 15! Sony India, seeking to consolidate its position in the Indian TV market soon hopes to become the top player in this category (with a projected market share of 25%). Affirming the same, Masaru Tamagawa, MD, Sony India said that, “We are focusing a lot on LCD televisions right now to drive our sales for the upcoming festive season...” According to him (and as per industry estimates), Plasma and CTV sales have fallen in recent times, while LCD sales globally have risen during the same period.
However, Amitabh Tiwari (Business Head) LGEIL Consumer Electronics differs, “There is a plenty of opportunity for the Plasma television in India...” He further added that as the leader in the segment they would be looking for greater opportunities to tap and strengthen their position. Yes, LG too launched its Pearl Black LCD TV range recently, but considering its belief that plasma is the new darling, its recent launch confuses many! But then, the Korean has confused many in the past... even its competitors!
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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