Smarter Choice

IIPM BEST B-SCHOOL

BRAND : AMD
AGENCY: Contact Advertising
BASELINE: Smarter Choice

DESCRIPTION: A girl explains what’s multi-tasking for her – dating many guys. For a boss, it is giving 10 different orders to 10 different people at the same time, including one to fire an employee. For a musician it’s playing many instruments. The ad ends with a VO, “Are you as good at multi-tasking as the AMD dual core processor? Participate in the AMD King of multi-tasking contest...”

4Ps TAKE: Well, this is the age of multi-tasking and the ad cashes in on the quest of more and more people to manage several tasks at one time. The ad ably brings about the singleminded focus, which is to promote AMD’s dual core processor. The storyboard is gripping and well executed. The communication is bang on, as it targets anyone who is all for multi-tasking through a contest. Don’t know how many will participate in it, but AMD will surely establish its prowess through the event and the ads around it. Now, that’s what we call a multi-tasking ad.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative