IIPM PUBLICATION
Google has
purchased YouTube for $1.65 billion. The numbers are staggering. Especially for something that does not seem to have a lot of commercial value, is definitely part of the fabric of “social computing” and is very much exposed to lawsuits for copyrighted content (even more than before considering Google’s “deep pockets”). This is so reminiscent of the Internet Bubble and of over-inflated values for companies with no assets, except for a web site, an idea with a chance to catch the public and nothing to show in terms of revenue.
But this is much more. The key is the evolution of the Internet and its value as a means of communication. Historically, human communication started with text, moved to audio and then to video. Moving from text to audio took about 5 centuries, but moving from audio to video only about 50 years. The same type of development, only a lot faster, is anticipated for the Internet. It started as a way to post & communicate text & still pictures, then moved to digital voice & music. The next giant step is video: news, sports, movies, et al. In fact, we believe that in a short time frame, the Internet will be the prime platform from distributing video content, competing and eventually replacing your video store and your cable or broadcast distribution.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
Google has
purchased YouTube for $1.65 billion. The numbers are staggering. Especially for something that does not seem to have a lot of commercial value, is definitely part of the fabric of “social computing” and is very much exposed to lawsuits for copyrighted content (even more than before considering Google’s “deep pockets”). This is so reminiscent of the Internet Bubble and of over-inflated values for companies with no assets, except for a web site, an idea with a chance to catch the public and nothing to show in terms of revenue.But this is much more. The key is the evolution of the Internet and its value as a means of communication. Historically, human communication started with text, moved to audio and then to video. Moving from text to audio took about 5 centuries, but moving from audio to video only about 50 years. The same type of development, only a lot faster, is anticipated for the Internet. It started as a way to post & communicate text & still pictures, then moved to digital voice & music. The next giant step is video: news, sports, movies, et al. In fact, we believe that in a short time frame, the Internet will be the prime platform from distributing video content, competing and eventually replacing your video store and your cable or broadcast distribution.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
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