IIPM BEST B-SCHOOL
The lore
of the King, boiled beans and thus the name ‘Bendakalooru’ has almost become a family legend now, at least for those who are related to India’s Silicon Valley in some way or the other. In a country where every trivial issue is a cause for controversy, the proposed name change of Bangalore to Bengaluru (which will come to effect from next year) has, as expected, created a lot of hullabaloo. While a majority of locals have applauded the decision, the pub hopping BPO crowd and the honchos of the IT industry seem un-amused. “In foreign countries, Bangalore written at the bottom of a letter head has a unique value. Why do these people want to take away its identity by the rechristening,” reasons a local.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative
The lore
of the King, boiled beans and thus the name ‘Bendakalooru’ has almost become a family legend now, at least for those who are related to India’s Silicon Valley in some way or the other. In a country where every trivial issue is a cause for controversy, the proposed name change of Bangalore to Bengaluru (which will come to effect from next year) has, as expected, created a lot of hullabaloo. While a majority of locals have applauded the decision, the pub hopping BPO crowd and the honchos of the IT industry seem un-amused. “In foreign countries, Bangalore written at the bottom of a letter head has a unique value. Why do these people want to take away its identity by the rechristening,” reasons a local.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative
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