Yogiraj Oil - Har banda jhat se Thanda

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BRAND : Yogiraj Oil
BASELINE : Har banda jhat se Thanda
4Ps TAKE : This one’s a plain dud: no storyboard, no effective communication and basically makes no sense (however much one may try). Who goes to a salon and stays calm despite hail, rain and storm? Our Munnabhai does! And why is that? Because he uses Yogiraj oil! Makes us wonder what has suddenly happened to Sanju’s sense of humour. What a waste of an actor as widely applauded as Sanjay Dutt for his comic timing! Even if the ridiculous story-board is kept aside for sometime, what’s the USP of the oil? It keeps your head thanda no matter what. So, what’s new that Yogiraj Oil has to offer. Himani’s Navratan oil, too, has thanda thanda cool cool as its tagline. It’s also red in colour, so is Yogiraj, (which is shown very distinctly in this commercial). And yes, it has the Badshaah and the Shehanshah campaigning for it! Now that’s some competition. And Yogiraj thought that it could manufacture an oil which resembles its competitor’s, get Sanjay Dutt, craft a stupid (to the core) ad and sell its product. Well, Yogiraj guys can apply their own oil and continue living happily in fool’s paradise.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Bollywood does it Spanish style

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Why do we always rave and rant about not making it to the Oscars every year – when the fact is that Bollywood is going great guns, thank you very much! If the ‘global’ nod is so important, then here’s one more reason why the Hindi film industry should be feeling very good about itself. Madrid has just hosted a weeklong festival (organized by Renoir and Palafox cinemas and the Spanish Film Institute) showcasing the best of the world’s most prolific film industry – and six Indian films made their way to the official competition! Which ones? Well, there was Vishal Bharadwaj’s adaptation of Shakespeare’s Othello, Omkara, while the rest of the line-up included Nagesh Kukunoor’s Dor (a story of two women who hail from vastly different worlds), Chitra Palekar’s Maati Maay (a movie about a female gravedigger), Gajendra Ahire’s Bayo, Anjan Das’ Faltu and Sashi Paravoor’s Nottam. Outside the competition, the festival also hosted Vidhu Vinod Chopra’s Eklavya, Govindan Aravindan’s Malayalam film Vasthuhara (The Dispossessed) that deals with refugees struggling to survive post-Partition world, and Pamela Rooks’ Train to Pakistan.

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Oct’aviator on road?!

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A manly car it is... yes, you heard that right!!!

I think this car looks very nice, and feels very secure, while offering great performance. I have owned this car for almost four and half years now and apart from general maintenance like changing the battery, my Octavia has not given me a single problem till date.

Even in terms of reliability and comfort, I am very satisfied with my Octavia. I generally keep most of my cars for at least five years, and am very surprised to note that the Octavia is still going strong.

What appeals to me most about this car is its shape and sturdiness. It’s a very strong car and has a very masculine appearance. As far as the brand is concerned, I really do not buy anything with respect to snob value. However the Octavia is expensive and I think it has a good brand value. I am greatly satisfied with the ownership experience... I am loving each day with it.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Wipro – a non-IT firm?

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Well, not quite. But the name Wipro has become so generically associated with Indian IT that with time, even the most inveterate reader would tend to forget that the company (previously Western India Vegetable Products Ltd. – WIPRO) has businesses other than IT. But the recent acquisition of UNZA Holdings Ltd. (Singapore) for $246 million seems to be evidence of Wipro enhancing their FMCG focus.

Elaborating on the deal, Nagender Arya, GM-Business Development, Wipro Consumer Care, said, “This deal offers synergies in terms of product line, raw material and media planning. We will increase our footprints to multiple countries...” This deal is the largest ever in the FMCG space of India and is also the biggest by Wipro, exceeding the $100 million buyout of Spectramind. Don’t be surprised, but Wipro has been proclaimed as the fastest growing FMCG firm with a growth rate of 30% in the last 3 years. Also, Wipro’s flagship brand Santoor has been declared as the third largest soap brand for the year 2007 overtaking HUL’s Breeze and has managed to capture a market share of 6.7% (up from 4.5% in 2005) with an estimated brand value of Rs.500 crore! Clearly, ‘soft’ware for Wipro now means more than IT.

Research bureau: Aditi Soni

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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John and Bill’s journey uphill!

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Two ol’ boys notorious for working hard and playing harder!

Charming blokes these two, with their cocky stride and disarming smile, and the airs of born superstars. Superstars they most certainly are, for while one’s professional prowess has kept the movie buff s rooting for him since some four decades, the other once ruled the world, well, almost. Unmistakably alike, John Travolta – the silver screen’s superstar – even depicted the other – former US President Bill Clinton, who celebrates his birthday on August 19 in a movie!

Clinton recognised his calling rather early in his life. While music came a close second, he chose public service against his saxophone when he was only 16. While his meeting with President John F. Kennedy in the White House – as a Boys Nation senator – was one event that influenced him, the other was Martin Luther King’s legendary speech – I Have A Dream – which he not only read but even went on to memorise.

Travolta too was all of 16, when with his parent’s blessings he dropped out of high school and patiently began to collect experience points by doing all sorts of roles that came along his way on Broadway. Opportunities opened up for working for TV shows and it was the role of Vinnie Barbarino in Welcome Back Kotter in 1975, that saw Travolta become a household name. Playing the bad-ass leader of a teenage gang, he turned out to be the star of the show, and became a favourite with youngsters. Soon a number of films came his way, and with each he perfected his swagger and established himself as the hottest hooligan on the block. He moved towards a more meaningful role in The Boy In The Plastic Bubble and also shift ed to a more mature role in his personal life, as he began dating Diana Hyland, who was 18 years his senior, and incidentally, played his mum in the movie!

Travolta’s career soared once Saturday Night Fever hit the theatres, where he captured the frustration and anguish of Tony Monero – a shop assistant by day and disco king at night – to a T, and of course he did dance like a God. Once Grease released, his status as a 70s icon was unquestionable. But in between Saturday Night Fever and Grease, just when most girls were beginning to find their Adonis in him, his lady love, Diana succumbed to Cancer. In the 80s, Travolta’s career suffered the worst patch possible with not only his movies bombing but even his acting abilities questioned.

It was of an affair of a totally different sort that turned Clinton’s world upside down though. His fling with White House intern Monica Lewinsky made it to the headlines and he vehemently denied her word until he was faced with DNA evidence, which he just couldn’t refute. Charged with perjury and obstruction of justice, he became the second US President ever to be impeached. But in February 1999, the Senate acquitted Clinton and he went on to finish his second term as President of USA.

Today, both of them have recovered from the worst troughs of their lives. On his personal front, Travolta discovered love again and went on to marry and have two children with actress Kelly Preston. Professionally, he found his footing once more after Quentin Tarantino’s 1994 movie Pulp Fiction became a major hit. Clinton managed to salvage his relationship with Hillary and ever since he stepped down as President, has reportedly amassed $40 million as mere fees for delivering speeches!

The deal is that just as Travolta has perfected the art of seducing people onscreen, Clinton knows how to work a room and make them bend in his favour. Both possess an irresistible charisma and an enigma that carries them across any bleak period, and the ladies of course, love their cockiness and disarming smile to death!

Edit bureau: Anu Gulmohar

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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DesirÉE

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Outrage deluxe – 648,498.73 INR
Winning when playing on this board would certainly give you the added thrill. Not so much because the game was nerve-wracking but because this board holds the Guinness World Record as ‘The most expensive board game in the world’. Loaded with precious metals, this game’s got coins made of silver, silver flags & cards with gold leaf edges and replicas of Crown Jewels that are flecked with rubies, emeralds, sapphires &diamonds! All this atop a laminated game board, fitted onto a solid mahogany cabinet. That would mean some pretty penny playing for an evening out with friends.

1957 Ferrari Testarossa – 324,400,019.46 INR
A ride in this ‘beauty on wheels’ would definitely leave onlookers on the streets helplessly gawking as you cruise by. Not only because this baby is a creation of the perfectionist car maker Ferrari but also because this model happens to be the second most valuable car of the Ferrari collection after the legendary 250 GTO. Named Testarossa which when translated means ‘red head’ also went down in history when its variations known as 250 TR repeatedly won the 24 Hours of Le Mans in 1958, 1960 & 1961. Nothing like adding this fiery machine to your vintage collection, what say?!

Champrau d’Amour – 109,485,001.31 INR
For all you gals out, there who don’t mind spending a few extra bucks every now and then to doll yourself up, here’s a hat that you might want to try out, if you’re feeling a little extra extravagant that is! A creation by Louis Mariette, this hat has enough bling to make you squint! Encrusted completely on the surface with diamonds and platinum, this hat finds itself holding the title of 'The world’s most expensive hat' that comes along with its wicked price tag. A little too exclusive to cover your pretty heads now, isn’t it?

Mystery Masterpiece – 29,601,500.07 INR
At first glance, to mistake this pen for an intricately designed jewel would be perfectly understandable and in fact even agreeable. Christened as ‘Mystery Masterpiece', the name fits well for a creation that resembles a jewel and yet has the functions of a fountain pen. Like most masterpieces, this one by the renowned jewellery house Van Cleef & Arpels, painstakingly took 18 months to complete. The makers offer three different variations in its league, each set having 20 carats of sapphires, emeralds or rubies and touched up with nearly 840 diamonds. Just the right thing to sparkle up your writing!

Edit bureau: Aveena Lopes

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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For sure, it is not a blessing. India has survived a hostile United States and a hostile China and done reasonably well as a nation state and a democracy (warts and all) since 1947. So it is not as if India will descend into chaos, poverty and destitution if the nuclear deal fails to materialize. Nor will India magically metamorphose into a developed nation state with poverty eradicated and per capita income touching that of European nations just because it signs the nuclear deal with Uncle Sam. India’s former foreign secretary, Salman Haidar, puts it succinctly when he says, “There can be no doubt that for US of A, the only interest that matters, is national interest. This deal is no different. As long as it’s long term strategic interests are served, it is going to be with India. India’s interests will be served best if it goes into the deal with its eyes open.”

The key words here are ‘national interest’ and ‘eyes open’. So if one wants to assess the value of the deal, the only way to do it is to examine with ‘eyes wide open’ if the deal is in the ‘national interest’ or not.

Lets dispel some myths first. The biggest one is about the future of India’s energy security. It is being projected that India will not be able to sustain high GDP growth rates and that the economy will be literally starved of power if the nuclear deal doesn’t happen. No doubt, nuclear energy will play an important role in meeting India’s hunger for power. But surely that’s not the only option. India has huge reserves of coal and coal continues to be the cheapest source of energy. Of course, coal pollutes and new coal based power plants will probably add to the problem of global warming. But surely India can refuse to be dictated by elitist western concerns over global warming. If China can merrily build coal plants at a breakneck pace completely ignoring the protests of green activists, so can India. Listening to an American activist hold forth on ‘responsibility’ towards environment is no different from listening to lectures on caste by the same set of Americans who segregated blacks till the 1960s as a matter of state policy! Besides, new technology has made coal based power plants far less polluting than before.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Go for a style check...

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...with Wal-Mart and Facebook!

Harvard dropout Bill Gates couldn’t exactly enjoy this feeling to the fullest, and all his wealth cannot make up for it. We are talking about college life, where everything is so beautiful, where you have the maximum liberty with minimum responsibilities. And understandably, this is a market companies literally lust after. Wal-Mart is taking an innovative step to cater to this segment and has partnered with social networking site Facebook to help tap it.

‘Unleash your style’ happens to be the mantra for this season. Wal-Mart & Facebook will provide an opportunity to the college-goers to extend their personal style preferences to their rooms as well. The purpose of this campaign is to get the users of Facebook to join the Wal-Mart Group, which is christened, “Roommate Style Match”. The Group has managed to rope in 786 members in a matter of just 12 days. The members of this community would be able to take a quiz to determine their decorating style, which would be different for male & female surfers.

Lee Scott, Wal-Mart Stores, Inc. President & Chief Executive Officer accepted in their Q2 results that, “Although some people will report that Wal-Mart has had record sales and earnings, our underlying operating performance this quarter is not what we expect of ourselves, and not what our shareholders expect of us.” Clearly, Wal-Mart is looking at newer avenues to generate new revenue streams. Tying up with Facebook to open up a community like this would provide Wal-Mart an access to newer audiences and their motto is to push their products in-sync with the style statements that the collegiates taking the quiz express.

Though this move is innovative, we wonder how many students would be having such deep pockets to afford a ‘Stylish’ room makeover. Moreover, mounting inflation would leave little for such profilgacies. Wal-Mart said it expects to keep the “Roommate Style Match” Facebook group active until October 31. How many it ropes in by then is of course a matter of speculation, but as a branding exercise, Wal-Mart would definitely be able to engage much better with Generation Y.

B&E research: Surbhi Chawla

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Size does matter!

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Unlike small countries, big nations succeeded in transforming their nations through revolutions

Modern history has been testimony to numerous revolutions, especially the ones which happened in the last two centuries. Most of such uprisings have been made possible or for that matter have been successful simply because of the popular support that it got from the people of the concerned countries. To start with, one of the most important events in modern history has been the American War of Independence which took place in the late 18th century & which sowed the seeds of the formation of the most powerful country in the recent times. It galvanised fifty odd states against an oppressive British rule. The formation of USA has vindicated that revolutions can give rise to successful nation state. Even the formation of the other major power i.e. USSR has been an outcome of the famous Russian Revolution of 1917 which dismantled the Czar & gave way to the formation of the USSR. This entity for more 70 years competed with the capitalist block & made great strides economically, socially & militarily which incidentally might not have been possible without the overthrowing of the Czarist rule. And the fact that China today is a major economic & military power to reckon with, can also be attributed to the modern day China that Mao Zedong gave to shape to in 1949 through his Chinese revolution.

Yet history is also testimony to the fact that while social revolutions have given rise to very successful & large nations, many of the smaller entities got withered away by ethnic rivalries, corruption & lack of governance, even when they have been successful to get rid of their oppressive regimes. Most of the African nations today witness this very scenario. In the same league if we call the disintegration of USSR as another revolution, one would witness that while the big brother & the new avatar of USSR i.e. Russia, eventually emerged as a much stronger, pragmatic, mature & responsible entity than even USSR, many of its smaller siblings like Georgia, Belarus, Ukraine, Uzbekistan,Kyrgyzstan, Azerbaijan, Latvia & Armenia couldn’t actually handle this new found autonomy. In the name of democracy, they became personal fiefdoms of some leaders, leading to misery, poverty, internal conflicts, border tensions & economic collapse. Essentially, the success or failure of a nation depends much on the integrity of its leadership & how much that country develops counter balance of power in its system so that no one has absolute unaccountable authority. Bigger nations have been successful in doing exactly that. And smaller nations will have to emulate that.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Bubbles on the wall, which is the biggest of them all?

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After US housing & bonds, next bubble to burst could be excessive US consumption

Irrespective whether one looks at equities, commodities, real estate, art, any kind of useless collectibles or bonds, anywhere in the world, prices have soared over the last few years. We are truly in an asset bubble of unprecedented proportions and that these bubbles will eventually end badly, should be clear. So far we had US housing rolling over as well as more recently bonds around the world. But what about the next bubble to pop? I have explained before that in today’s liquidity- driven environment, US asset prices – in particular the housing and stock markets – are the primary engine of growth for the US consumer. It’s now, how assets drive the economy and not how the economy drives asset prices. Even Greenspan, chief architect of the global asset bubble, admitted two years ago that “the determination of global economic activity in recent years has been influenced importantly by capital gains on various types of assets, and the liabilities that finance them. Our forecasts, and hence, policy are becoming increasingly driven by asset price changes.” Therefore, it is likely that the next bubble to burst could be excessive US consumption, which would obviously have dire consequences for US economy and specifically for retailers and other consumer related discretionary spending sectors. In this respect, the following should be of interest. Same-store sales were down 2.4% year-over-year in April, according to the International Council of Shopping Centers – the biggest drop since the trade group began tracking the data in 1970. A record 80% of retailers missed their sales targets – double the norm of 42%. Also, had banks not eased lending standards for credit cards, it is likely that consumption in April would have been even worse. One really has to wonder about the sanity of easing credit conditions for credit cards at a time when the consumer is already badly stretched. The tightening of other consumer credit lending standards reflects harder to borrow conditions for home equity loans.

Since interest rates on credit card balances are the highest, we should conclude that a large number of consumers are in a financially rather desperate situation and that once they realize that home prices will not recover any time soon while food, energy prices and other prices continue to increase, their spending is likely to be curbed rather significantly. In fact, year todate, the United States Specialty Store Index has been one of the worst performers dropping 3.2%. Given specialty stores’ premium valuation compared to the S&P 500 and specialty stores’ elevated earnings, we would advise to avoid the sector as well as other retailers, which derive a high percentage of their sales from consumer discretionary items. Why drug and grocery store sales are rising at an annual rate of 7%, while discretionary sales are languishing?

I should like to emphasize that each investor must decide for himself how much risk he can take, given his particular financial condition and under consideration of his entire exposure to asset markets. Obviously, I cannot be each reader’s personal financial planner...

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Why Wal Mart will fail in India

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You could say he was the first ardent proponent of globalisation. More than 2,000 years ago, Alexander the Great conquered vast swathes of territory across much of the then ‘known’ world and reached the outer perimeters of India. He even defeated an Indian king, Porus, in territory that is now known as Afghanistan. And fearful of what lay within India and beyond that, Alexander withdrew. The world still holds this global warrior in awe. In this 21st century, Alexander has been replaced by multinational corporations that invade and capture new markets with as much zest as Alexander swallowed up territory. And there are many who inspire the kind of awe that Alexander inspired. Perhaps none more than the largest corporation in the world Wal-Mart, the big daddy of retail.

Unlike Alexander, Wal-Mart has decided to invade India with all guns blazing. It has tied up with the Bharti group (the people behind Airtel and India’s largest mobile phone services company) and promises to launch its first stores in a few months. Predictably, there has been an explosion of excitement and hype within India. Analysts are hyperventilating about how Wal-Mart will revolutionise Indian retail; about how it will stomp triumphantly and trample upon competition; and about how the entry of Wal-Mart (along with the launch of Reliance retail) signals the beginning of the end of mom and pop stores – just as it happened in the United States. Says S.P. Oswal, Chairman of the Textile Committee of CII, “Entry of Wal-Mart will mean a better service for the customer as the entire industry will become competitive and all the players have to give best service to the customer”.

Yet, scratch the hype and conduct a cold, sober and objective analysis and the hoopla over Wal-Mart starts looking like…well, simply hoopla. The reality is: there are even chances of the Wal-Mart invasion of India turning out to be a loser, a campaign that started with a bang and perhaps ended in a whimper.

Of course, there is the risk that some readers will think the editorial team at Business & Economy has gone a little wonky and is perhaps losing its marbles. Aft er all, Wal-Mart generates annual revenues that are equivalent to about 40% of India’s GDP; it has about 12,000 stores across the world; it has virtually perfected the art of discounting and selling cheap (something that should be music to the ears of price sensitive Indian consumers); it has wisely roped in Sunil Bharti Mittal, one of the most successful entrepreneurs in the last decade, as the local partner; and it has the financial clout that all companies in India Inc can only fantasise about!

Given these seemingly overwhelming odds, how on earth did Business & Economy arrive at the conclusion that there are very high chances of Wal-Mart failing in India?

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Nokia’s Road blocks

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There are plenty of reasons. The two most important ones are: A perception that while Nokia is all about connecting people, it is getting disconnected from upwardly mobile young consumers. Globally, Nokia seems to have paid a price for complacency when its market share dropped from 35% in 2003 to a little less than 30% by early 2005. Its initial reluctance to introduce clamshell (folding) models paved the way for LG and Samsung, who have cashed-in well on their popularity in the Asian continent. Long standing players like Motorola and new entrants like LG aggressively marketed themselves as brands that are funkier and technologically ‘with it’. “An even bigger problem confronting Nokia is the issue of after sales service”. Vijay Nair, a Senior Associate with a legal service firm has a scathing comment: “The only danger I see Nokia facing from rivals is at the level of after sales service. In Delhi, at least, the tie-up with HCL for after sales service is proving negative as the HCL employees are incompetent and discourteous to the customers”. Mr. Gogia, who has just ended his seven year association with Nokia as a Priority Dealer on a bitter note, shares the same view. His Nokia dealership is in the up market locality of South Extension, New Delhi has seen the Finnish giant in both its “gray and hay” days. According to him, Nokia has not been able to differentiate between a Priority Dealer and a roadside store that could also stock Nokia phones.

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The star was ‘struck’!

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It has always been a trend with Chandra – while other players are struggling to sustain their positions, Chandra has always magically looked into the future and caught both, competition & market watchers by surprise. There have been precious few years in Zee’s long run that have not witnessed one or the other pathbreaking venture. If one balmy October day in 1992 saw India’s first private satellite channel – Zee TV going on-air, subsequent years saw the launch of the first Hindi cinema channel (Zee Cinema), first 24-hour Hindi News Channel (Zee News), first Direct To home (Dish TV), et al. And 2007 marked the year when Chandra took upon himself the task to change the face of cricket in India. He launched a parallel cricket League called the Indian Cricket League soon after the shameful Caribbean debacle of the ‘Men in Blue’.

The Zee saga may seem awe-inspiring, but the journey has not been rosy at all. Despite being battered down by competition and lying low for many years, Chandra simply did not give up. He kept innovating and prepared his strategies silently for the future. And the financial year 2006-07 marked the year of the resurrection for this media conglomerate.

It was some time in May last year that the honchos at Star looked ruffled. After six long years of failure, Zee had managed to dislodge Star from the number one slot. Though it was just for one week and by a few points in the prime time band, it was reason enough for Zee to celebrate. For Star, which had become the undisputable king of the tele-tube, it came in as a rude shock. But it was far from being coincidental, for Zee had already moved past Sony, which was sitting pretty at number 2 for many years. However, Star Plus’ position was still largely undisputed until recently. Now that seems to be history!

According to the figures of TAM Media Research, last year, around the same time, Star Plus had a market share of a whopping 58%. Today, the share has dropped to a depressing 38.9% and Zee (at 25.6%) is not very far away. Add to that the recent turmoil in Star. With both their iconic CEOs – Sameer Nair and Peter Mukerjea – who were credited with turning around Star in India, bidding goodbye to the group, Zee’s chances look all the more bright now.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Over the past few months, Satyam has Underperformed due to various issues, critical in nature...

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Well, it was in April last year that Satyam joined the billion-dollar club with other IT giants and also declared that it would become a $2 billion player very soon. Leave that aside, even its nearest competitor from the IT list, Wipro, has recorded net profits more than double in magnitude than that achieved by Satyam. And as though unaware of Satyam’s below-par annual performance, B. Ramalinga Raju, Founder & Chairman, Satyam exclaimed, “The strong performance in FY 07 is a culmination of strategic initiatives taken by the company on several fronts notably in the areas of relationship management, deepening of competencies and associate delight. We continue to win the confidence of our prominent customers resulting in opportunities of significant size and criticality.” Whatever might be the claims made by Raju, the fact is that Satyam computers has not performed as per the expectations and needs to keep pace with the fast growing IT industry. “Over the past few months, Satyam has underperformed, due to various issues, critical in nature like wage pressures, high attrition and higher exposure to discretionary spending” explains an equity analyst from Motilal Oswal.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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The juggernaut rolls on...

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Mukesh has ensured that RIL continues to lead in three critical benchmarks of excellence – raise money from the market at cheaper rates than the competition, complete all outstanding projects on schedule and dictate the pricing mechanism in every segment they enter. The Jamnagar unit in Gujarat, with a capability of 33 MMTPA is the biggest green field project across the orb, bringing together a complex plant that has a captive power incorporated with petrochemicals. With the expansion processes being undertaken on a major scale, Reliance Petroleum should start functioning in full capacity by the month of December next year. The sheer size & scale of this project should make Jamnagar the next big refining destination of the globe and in the process, also ensure that RIL further strengthens its overwhelming price leadership in the petrochemicals arena. The company is also setting up an acrylic monomer complex with a capacity of 200,000 TPA in an MoU with US-based Rohm & Haas. There were also rumours of an attempt to form a JV with Dow Chemicals, which did not ultimately see the light of day.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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