KITES: From soar to sour

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Pushed back release dates, pre-release hype and controversies, mega bucks marketing had all combined to raise anticipation and expectations to such high levels for “Kites” that I wouldn’t be surprised if the audience showed up with their own little checklist. Hrithik-Barbara chemistry? Check. Kickass action sequences? Check. Hrithik dancing like only he can? Yeah, baby! A crisp narrative that zips you through the two hour runtime smoothly? Uh oh. Great background score? Check. Songs to fit the mood? Erm...ouch!

Make no mistake, “Kites” is an impressive crossover attempt with its technicals very sound. From action to sound mixing to editing, it looks slick and exciting whether it is the nefarious hue of the neon lights of Vegas or the unforgiving pain of the New Mexico desert. But the story somehow contrives to become clumsy after a superb opening with J (Hrithik Roshan) falling in love with Gina (Kangana Ranaut), the daughter of casino mogul, Rob (Kabir Bedi, little screen time but suave as ever). Gina’s brother Tony (Nicholas Brown) is betrothed to Natasha (Barbara Mori) but J and Natasha fall for each other and decide to run away, leaving a vengeful Tony on their trail.

Hrithik and Barbara’s romance provides some lovely moments in the film and while Barbara is commendable, Hrithik shines bright with his earnest effortlessness. Less earnest is the rest of the cast and the script because both seem to run out of juice in the second half. Anurag Basu constructs a gritty and painful tale but at its heart it’s a simple Bollywood story with a Hollywood face lift. It’s worth a watch no doubt, but like a kite that has been cut from its thread and now lies torn among the branches of a tree, its utility is ephemeral.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Many corporates have their own CSR programmes

ANURADHA MAJUMDER, ASSISTANT DIRECTOR, SWAYAM

Many corporates have their own CSR programmes? What is it that further motivates them to invest in social sector through NGOs?
Where is corporate funding? We do not get any and neither are we interested in it. I can tell you one of our experiences. To provide relief to some of the poor women, who were subject to domestic violence and now wanted to have own source of income, we approached a corporate body of the city that was running its own CSR programme. They assured us to train and accommodate these women in some kind of jobs like room-service in hospitality sector. Keeping their requirements in mind we had send few women, but despite their eligibility the ladies were denied of the jobs. This is what you call CSR. I will not name the company. However, we were able to provide jobs to some of these girls at different petrol pumps in the city with the help of the franchisees.

There are several celebrities that can be seen associated, both directly and indirectly, with some or the other NGO? What are your views on the same?
Of course, presence of celebrities does make the task easier, as they are public figure and with them, the issue get publicised. Eminent rock singer Usha Uthup, film director Aparna Sen, drama and film critic Samik Bandyopadhyay were present in our different programme. In fact, Usha Uthup sang for two hours in a public programme and totally free of cost, just for the cause. These people have helped us to popularise our cause.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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