With elections ‘09 looming, India’s politicians are also gearing up for the kill.

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Back home, you only have to flashback to December 2007 to see how the political marketing fever has seized India’s once dogmatic and rhetoric-oriented netas. The Gujarat election campaigning was at its peak that time, and political supporters of firebrand BJP leader Narendra Modi thronged election rallies wearing slickly designed Modi masks, which added the hysteria value to the overall brand Modi. Reminiscent of the successive Reagan, Carter, Clinton, Bush and now Obama masks that have defined US election campaigns for decades, the made-in-China Modi masks were conceived by Modi’s campaign managers.

40-year old fine-arts professional, Manish Bardia, who designed the Modi mask still remains in awe of the CM’s understanding of media. “The masks were a small part of the Modi campaign, which started at least a year before elections. Whatever the government did - however small - was communicated via media,” says Bardia. Incidentally, 20-days prior to the election, Bardia was asked by Modi’s team to design the website - Gujarat Gaurav Fan Club, on lines of Clinton and Obama’s websites. “It was to tap the NRI Gujarati base and youngsters in the state,” explains Bardia. The website was a hit with target audiences, registering almost 15 lakh hits in 20 days and visible across Facebook and Orkut.

Strangely though, while Modi’s over-the-top image makeover, backed by a pro-communication & technology strategy was lapped up by Gujarati voters recently; BJP’s similar national strategy did not cut much ice with the electorate when the nation went to polls in 2004. BJPs $20 million India Shining campaign hogged TV spots and print media at the time. Conceived by ad agency Grey Worldwide, the advertising zing was combined with top-of-the-line online presence, bulk e-mail, blogs, posters and India Shining rhetoric during election rallies. Political watchers were convinced that the slogan and its accompanying promise would win the day for BJP. But when election results came in, the saffron party crumbled. Some grudgingly even admitted that what works for the US does not necessarily work in India.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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INCREDIBLE MCX?

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For the uninitiated, as a futures commodity exchange, MCX offers a platform to producers, sellers and hedgers to get an indication of future prices for their raw materials, so that they can reduce their exposure to future price risks, besides allowing for price discovery in respective commodities. The MCX management links the futures market to insurance. If you have a health problem, you take insurance; fluctuating prices are a risk for both producers and sellers, and the futures market is an insurance against that, they aver.

Of Pains & Prejudices
But despite all efforts to the contrary, prejudices and suspicions regarding commodity futures persist. For one, the blame for the spiraling prices of commodities, including grains and edible oils, over the last couple of years is being placed squarely on the shoulders of the speculation and hedging that goes on in commodity exchanges. Result: policymakers and bureaucrats are making it a habit to de-list commodities that show high price volatility in these inflationary times. If last year, comexes faced a setback due to a ban on wheat, rice, urad and chana; in May this year, the government de-listed another four commodities from the market, fearing that hoarding and speculation was driving up prices. Comexes lost out in the bargain. “But there’s no link in price rise and commodity futures trading. Last year futures trading in rice and wheat was banned. Inflation was 6.5% then. One year hence, with inflation at 11.42%, prices of rice and wheat have almost doubled without any futures trading in these items,” reasons Naveen Mathur, Head, Angel Commodities. Given that in India, the agricultural sector is driven by more political interests than commercial, Naveen is not the only one crying foul over routine policy flip flops and political intervention over futures trading in agro commodities. Even the Abhijit Sen Panel report, studied the impact of futures trading on price rise and recently submitted its report giving them clean chit.

Be that as it may, such political and bureaucratic interference has not made as much of an impact on MCX’s fortunes (self-admittedly agri commodities form only 10% of the entire trading volume on MCX), as opposed to NCDEX where agri commodities comprise a bulk of their trading total. And that perhaps is a key reason for MCX’s gravity defying growth. “Since the beginning, MCX concentrated on international commodities like crude oil, bullion, energy and non-ferrous metals, believing that government interference would be low,” explains Amar Singh, Head-Commodities Research, Angel Broking.

When the government revoked a four decade ban on commodity futures trading, of the three national commodity exchanges that came up in 2003, MCX appeared to be the weakest link of the lot, with a humble, small-time technology entrepreneur Jignesh Shah at its helm. The other - NCDEX was a powerful ICICI consortium backed exchange. In fact, in the initial year it was NCDEX that was on an average performing better than MCX. But Shah and team quickly turned the tables with their focus on global commodities, customised products (or contracts) and their awareness campaigns. As a result, MCX beat NCDEX fair and square in terms of trading volumes.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Programme :- SUPERIOR COURSE CONTENTS
Now IIPM's World-Class Education... for everybody!!
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
IIPM Ranked No. 1 B-School In Global Exposre - Zee...
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM Ranked No. 1 B-School In Global Exposre - Zee...

Canon Powershot S5 IS

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Technical Specification
Megapixel: 8 megapixel; LCD Screen: Yes; LCD Screen size: 2.5”; Optical Zoom: Approx. 12x
PRICE: Rs.20,995
WARR ANTY: 2 Years

Combining the ease of use with advanced functionality, the PowerShot S5 IS offers a versatile photographic experience. The controls in S5 IS are easy to use, and most options can be easily accessed in a single-handed operation. Mr. Shunichi Senda, Director, ICP, Canon India proclaims, “The most important upgrade in the S5 IS is its video shooting capability. Canon has regularly invested in technology advancement on its products.” The new compact Canon’s PowerShot S5 IS inherits optical Image Stabiliser (IS) technology, professional-grade optics and extensive movie functions while introducing a host of new features designed to increase the photographer’s success rate. The PowerShot comes with Canon’s DIGIC III processor that introduces several new features. Face Detection automatically detects up to nine faces within a scene and optimises focus, exposure and flash output accordingly. Canon has also added a feature called ‘Ultrasonic’ to prevent the sound of the lens moving in and out from interfering with the capture sound.

Marketers’ delight : It incorporates the same leading technologies used in professional EF lenses.

Tester’s note : Pros – Vari-angle 2.5” LCD display. Ease of use. Cons – Lens aberrations & vignetting. Lacks raw file support.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Now IIPM's World-Class Education... for everybody!!
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
IIPM Ranked No. 1 B-School In Global Exposre - Zee...
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM Ranked No. 1 B-School In Global Exposre - Zee...

Sony Ericsson W910i

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Technical Specification

Screen size: 240*320 pixel, 262,144-colour TFT; Memory: Memory Stick Micro™ (M2™) Support (up to 4 GB), Phone memory 35MB; Battery life: 9 hrs; Cam: 2Mp
PRICE: Rs.16,595
WARRANTY: N.A.

The Sony Ericsson W910i Walkman phone is a perfect GenY handset. This multi-purpose phone is HSDPA capable which makes it a 3G enabled phone! Accessing podcasts, organising music through playlists, listening to favourite tracks through ‘shake control’ are some of its unique features. You can also view the phone either ways – vertical or horizontal. The built-in digital camera with screen viewfinder, dedicated menus and direct interaction with in-phone imaging are amazing add-ons.

Marketers’ delight: The handset was given the ‘best handset’ award at the GSM Association’s 13th Global Mobile Awards 2008.

Tester’s note: Pros – Great quality display. Elaborate music features with terrific sound, exquisite design and 3G enabled. Great value for money.

Con – Slow processor.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Now IIPM's World-Class Education... for everybody!!
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
IIPM Ranked No. 1 B-School In Global Exposre - Zee...
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM Ranked No. 1 B-School In Global Exposre - Zee...