Thursday, December 31, 2009

New-Age Ads Irresponsible Or Reality-Driven?!


1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”

Leo Burnett’s Pops Sridhar agrees. He believes it’s a “generational thing” and strongly requests the kill-joy brigade not to drag morality, values and integrity into it. As Mathias pointed out, advertising hypes life to make it look sexy for the viewer – but it’s almost always rooted in fact and truth. Be it Ogilvy’s Mentos ad, or Perfetti [Papa at a party. Papa in the office. Papa at home] ad, Bates’ Virgin Mobile ad, Ogilvy’s MotoYuva ads – it’s a throw-back on the times we live in. “Relationships, codes of conduct and ways of expression have undergone a sea-change. It’s a cooler, more informal and chilling time. The old authoritarian dad-kids relationship, in urban India is a thing of the past. They are more buddies and engaged in closer, warmer bonding. Kids are cheekier and adults are cooler. That’s the truth and that’s what these ads show, say and express,” avers Pops. Mridu Manjrekar, however, is neither amused nor impressed. “These ad-wallahs are master spin-doctors, ready with glib explanations that appear both truthful and convincing, but scratch the surface and its bullcrap!” The school teacher and mother of two teenage kids, “sees this brand of advertising as insidious and dangerous.” Couched in entertainment, it hits the target spot-on and instantly – at a subliminal level – creates mischief through propagating wrong values. [Its no sin to bullshit parents; cheat girlfriends; mock teachers! Nothing is sacred, precious or non-negotiable. Nothing is a big deal. Its ‘just- chill-yaar’ time.] Scary!

At the end of the day, one thing needs to be recognised and realised in a cool and objective manner. Barring some overtly vulgar ads, most of the stuff discussed is not really offensive, either in terms of morals or values. Remember, the rigid good and bad, moral and immoral, done and not done zones don’t exist anymore. It’s an age of confluence, not conflict. To be cheeky or naughty is ‘not’ perceived as a cardinal sin, which calls for capital punishment! Humour [audacious or irreverent] is cool. As for influencing and corrupting kids, 10 is the new 15! Good, sensible parenting is the answer. Besides, don’t forget that if you give kids wings, they’ll surely develop roots…

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM fights meltdown, places 2300 students By Education Mail Bureau
Delhi/ NCR B- Schools get better By Swati Sharma
Detail of all IIPM branches
IIPM set to beat economic slowdown
IIPM Admission Detail
IIPM - Admission Procedure
IIPM, GURGAON

IIPM : EXECUTIVE EDUCATION

Tuesday, December 29, 2009

3 ghosts of the future?!


IIPM Admission Detail

US giants need a bailout package of $75 billion. Now!

The newly elected US President Barack Obama recently met the current president George Bush and spoke about a series of issues, including bailout packages for the US auto majors. The situation of the US auto sector is even worse than that of India, as the auto majors are begging for bailouts, with all urgency! The accused in this case are the three Detroit giants – Ford, GM and Chrysler, whose financials are getting worse, every passing month! The three automakers have asked for a $50 billion package from the US government, which will help them combat the current crisis. Interestingly, this figure doesn’t include the additional $25 billion which the government has agreed to grant to the automakers to produce energy efficient vehicles.

Well, in a situation where almost five million jobs rely on the auto sector, falling apart of the sector surely means a state of urgency! It is a situation where the stock prices of these auto giants is tumbling by the trading hour and their operating cost shows no signs of falling. Surely, for now, it’s about breathing hard, underwater for the giants. Strange though, it was the same trio that once ruled the world of automakers. Today, they have been reduced to brands that might just becomes ghosts for the American future. Obama, you there? Bailout is the word!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You
IIPM fights meltdown, places 2300 students By Education Mail Bureau
Delhi/ NCR B- Schools get better By Swati Sharma
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON

IIPM : EXECUTIVE EDUCATION