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They called it the cricketing extravaganza and ‘Manoranjan ka baap’ and it truly turned out to be just that along with a spectacular show for TRPs. The combination of Bollywood and cricket was just the thing that made viewers fall hook, line and sinker for the Indian Premier League! It all started with an audacious “bid” for cricketers, in which the who’s who of India Inc. along with savvy Bollywood stars, went up on stage and “bought off” the best bets for their respective teams. This BCCI prodigy then managed to remain in the news consistently for one reason or the other. First, it was Vijay Mallya firing team CEO Charu Sharma and taking on Dravid for his average performance. Then, the Shreeshant-Bhajji spat happened, adding more masala to the IPL dish; SRK turned up at the stadium wowing fans and Preity kissed Yuvraj, adding to the glam quotient. As the tournament reached its climax, the thrust shifted to merchandising, et al, that have kept alive IPL’s memory.
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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