Here’s to the mother of adventure tourism...

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Katrina, Rita, Wilma... the hurricane holocaust that lasted from August to October in 2005 changed lives and geographies in several parts of the world. It’s been more than a year since a major hurricane hit us, yet memories of the heart-rending devastation and destruction remain etched in our minds! What’s worse, the wounds have still not healed and there comes a prediction of another disaster, ready to take its course. The National Hurricane Centre, a tropical prediction centre located in Florida, has conjectured a busy season for the hurricanes to wreak havoc again this year – especially in the hurricane zone – the Caribbean, Atlantic Coast and the Gulf of Mexico!

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Thinking differently about differentiation

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Q: I really support differentiation – ranking employees into performance categories of top 20%, middle 70 and bottom 10, and then managing them “up or out” accordingly. But don’t companies face all sorts of resistance when they try to implement this system? – Yoshihisa Tanizawa, Kuala Lumpur, Malaysia

A: ‘Resistance’ may be too soft a word! Yes, differentiation has its advocates – and even its hardcore devotees – but no other management practice that we talk or write about ignites the same firestorm of controversy. So thanks for asking about it. Your question gives us a chance to sort differentiation myth from reality. Done right, differentiation is not, for instance, “rank and yank”, with its purported public firings of stunned victims once a year. Nor is it cruel, corrupted by favoritism and culturally inappropriate.

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A Plea for Vegetarianism...

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Regarded by many a die-hard meat-eater as the Ghaas Phoos fan club, the International Vegetarian Union (IVU) is the reason behind the smile sported by many a devout vegetarian these days... For its 37th World Vegetarian Congress, to take place between 10-16 September, is being held in no place other than everyone’s fav – Goa!

As the western world has moved towards vegetarianism, after a long history of feasting on flesh (of animals, of course), much of the Indian youth is breaking the shackles of tradition and religion and moving towards the western way of living life king-size. As Jashu Shah, General Secretary of The Vegetarian Society points out, “There were only 0.4% vegetarians in the UK in 1906, which has increased to 14%. We’ve spread across the globe and have 70 vegetarian societies in the USA.”

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Truly trail blazers... and it’s not only the prosumer concept that is winning them accolades!

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With more clutter in the media space, integrated marketing solutions was what the industry had been demanding for some time, and this package is exactly what ad agencies in the country are now trying to provide for. One of the few dynamic agencies to have achieved the makeover, Euro RSCG boasts of offering an integrated solution that nixes any problem the client can throw their way.

Small wonder then that Euro RSCG has been witnessing a steady growth for the past few quarters. “This year seems to be a good year for us, especially since we have got a lot of growth from existing businesses and would hopefully end this year with massive growth over the last year,” says Suman.

The agency differentiates itself from the teeming milieu with its business model firmly centred over the Prosumer concept.

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